BLACKPINK‘s Rosé was announced as a global ambassador for the Korean holistic skincare brand Sulwhasoo in 2022 and most recently co-hosted an event at the Metropolitan Museum of Art in New York City as the brand’s ambassador.
Rosé’s connection to the beauty brand, whose origins can be traced back to the creation of the ABC Ginseng Cream in 1966. In a video uploaded by the brand in September of last year, Rosé shared how her mom would give her and her sister “mini facials,” and some of the products used were from Sulwhasoo, leading her to dream of growing up to use the same products as her role model, her mom.
Earlier this month, Sulwhasoo announced a partnership with the Metropolitan Museum of Art (also known as The Met) to celebrate global heritage.
The Met is an iconic destination for art and culture. Sulwhasoo is a pioneer of K-beauty. With our rich history, Sulwhasoo believes in the value of heritage and its contemporary reinterpretation, which shapes who we are today. The partnership between us is a celebration of the power of heritage in a very fast-paced world, something we hope will engage and inspire many people.
To celebrate the partnership, a special event occurred at The Met with BLACKPINK’s Rosé, Academy Award-winning actress Youn Yuh Jung, and Chinese actress Song Jia as co-hosts. Rosé proved she was the main event from the moment she stepped on the red carpet, showing her princess-like visuals in a classic black ballgown with her hair worn in loose, delicate curls.
She completed her look with simple jewelry pieces from Tiffany & Co. that added elegance to the look with an incredible price tag of $126,000 USD proving that she not only looked like a princess but was treated like one by the brands she represents.
BLINKs praised the gorgeous BLACKPINK member as she made her way to the event. Fan-taken videos captured the loud cheers of lucky fans who were able to see Rosé in person.
At the event, Rosé had the crowd falling for her as she addressed everyone and joked that she was not used to giving speeches.
Rosé and Sulwhasoo continue to prove they’re the perfect partners!